Gloria Bowman Producer

Director / Akinola Davies
Producer / Neela Quagliola
Co-Producers / Gloria Bowman & Nick Hayes
Client / Gucci
Creative Agency / Simmonds
Production Company / MAI Productions

The new campaign for Gucci Gift imagines a holiday party in an office with a retro 90s setting. When the clock strikes five, Gucci-clad co-workers transform into festive clubgoers. In between joining the conga line the colleagues unwrap gifts from the line-up, including wooly GG jacquard scarves and hats, and GG Marmont bags and the Gucci Tennis 1977 sneaker in multi-color metallic sequins.